India’s mobile technology company, Lava launched its operations in Ghana with a promise to deliver valuable and reliable yet affordable mobile technology to the market and community.
Rahul Kumar Singh, Country Manager, Lava Technologies, and Saurabh Verma, Executive Director, Lava Technologies, jointly performed the launch of the entry of Lava phones into the Ghanaian market in Accra.
Singh said Lava was banking on price and quality as its competitive edge in the market. He said the Ghanaian market like other African countries, had great potential for the mobile phones market.
He said plans were underway to enter other African countries like Nigeria, Kenya, Tanzania, South Africa, the Ivory Coast, Uganda, Ethiopia and Morocco. He noted that the company had one-year warranty for their mobile phone products.
Verma said Lava Technologies offers high quality and affordable phones for the market.
He said Lava Technologies was hopeful that by the year 2020, they would be taking 20 per cent of the Ghanaian mobile phone market.
CEO for Lava Africa, Vikram Singh Parmar, said: “The vision of Lava is to make valuable technology accessible to people and empower them to do more and be more. In the last nine years, we have travelled this journey of making this possible and today, we can promise the most trustworthy products and the most reliable user experience to our customers.”